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AMC Theatres

AMC Entertainment, Inc. is one of the world's leading theatrical exhibition companies with 359 theaters/5,138 screens. The company is the second largest movie theater chain in North America.

About 89 percent of AMC's theaters are located in the U.S. and Canada. In the U.S., the company has significant presence in major urban markets with location in 30 states and the District of Columbia. The company also has theaters in Canada, Mexico, UK, Germany, France, Hong Kong, and Japan.

In 2007, more than 240 million moviegoers visited AMC's theaters.

In Los Angeles, the company's flagship theater is AMC Century City 15.

AMC Entertainment is committed to providing a premium entertainment experience by offering a menu of entertainment alternatives inside its facilities.

The company was founded in 1920 by the Dubinsky Brothers (Maurice, Edward and Barney) who had been traveling the Midwest performing melodramas and tent shows. They purchased the Regent Theatre on 12th Street between Walnut and Grand in downtown Kansas City, Missouri.

The Dubinskys eventually changed their name to Durwood and the company was called Durwood Theatres.

In 1961, Edward's son Stanley took control of Durwood Theatres when his father died. Stanley has attended Harvard University. He renamed Durwood Theatres to American Multi-Cinema, Inc. and began to revolutionize the movie theater industry.

In 1963, AMC opened the two-screen Parkway Twin in a shopping center on Kansas City's Ward Parkway. Durwood later claimed that "in 1962 he was standing in the lobby of his 600-seat Roxy in Kansas City mulling over its poor grosses when he realized he could double his box office by adding a second screen and still operate with the same size staff."

In the 1980s, AMC built and operated a number of multiplex ten-screen cinemas in the UK, including sites at locations such as Dudley and Tamworth. These were subsequently bought and taken over by UCI.

AMC pioneered the first North American megaplex when it opened the AMC Grand 24 in Dallas, Texas in 1995.

AMC has continued to open megaplex theaters and now operates the busiest theater in the country at the AMC Empire 25 theater in New York City.

In 1997, AMC formed a joint partnership with Planet Hollywood to develop Planet Movies by AMC.

In January 2002, the 16-screen Great Northern was opened in Manchester, UK, which was later supplemented by the opening of a 12-screen cinema on the Broadway Plaza site in Birmingham in October 2003. United Kingdom outlets serve a dual function, they also cater to business conferences and companies can display spreadsheets and other things through a projector onto the cinema screen, this is in addition to the normal cinema functions.

AMC has been a major innovator in terms of raising industry standards for customer comfort; it invented the cupholder armrest and reintroduced the construction of theaters with stadium-style seating, where the seats are placed on risers so that each person has an unobstructed view of the screen. Both these items have become standard for nearly all new theaters.

AMC has also had some endeavors that didn't prove as viable, such as experimenting with 16 mm film for projection and selling microwave popcorn at concession stands through a small test in the South several years ago.

AMC also stumbled by agreeing to install the Sony Dynamic Digital Sound system in all their new locations, rather than the more popular Dolby Digital or DTS systems. While the majority of major releases have all three digital tracks, including SDDS, most independent and smaller-budgets films only have Dolby Digital tracks, leaving many films in AMC's otherwise ultra-modern megaplexes showing films in analog sound. AMC has begun installing Dolby Digital in all new auditoriums, and in 2003 began upgrading selected older auditoriums.

In March 2002, AMC bought General Cinemas Companies, Inc. which added 621 screens to the company assets as well as Gulf States Theaters which had 68 screens in the greater New Orleans area.

In late 2003, AMC acquired MegaStar Theatres, adding top-quality assets to its Atlanta and Minneapolis-St. Paul markets.

In 2004, AMC was acquired by Marquee Holdings, Inc.

Marquee is an investment asset controlled by affiliates of J.P. Morgan Partners LLC, the private equity arm of JPMorgan Chase, and Apollo Management, a private investment firm.

On January 26, 2006, AMC merged with Loews Cineplex Entertainment; AMC was the winner in the merger and the newly merged company continued with the name AMC Entertainment, Inc.

Revenue: $2.5 billion (2007). Net income: $134 million (2007)

Employees: 21,000

AMC key persons

Edward Durwood

Peter C. Brown, CEO

AMC Entertainment, Inc. - 920 Main St, Kansas City, MO 64105

AMC ticket service: 1 (888) 440-8457, email: CustomerService@MovieTickets.com

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